Novavax manufactures the only approved non-mRNA COVID-19 vaccine in the USA. In 2023, they released an updated formula to target that year’s “variant of concern” (BA.5).

At the time, most people had only heard of Pfizer and Moderna. Our job was to introduce people to this new non-mRNA option while encouraging them to book a vaccine appointment.

My team and I helped build an omnichannel ecosystem of assets, including a consumer website, TikTok ad, and college basketball ads. Click the link to learn more!